Lazada Layoffs: Hundred of Workers face uncertain Future


In a move  to Re-Evaluate business operations economic condition  and future operations Lazada  which is among Singapore’s  top marketplace websites  has initiated Layoffs  across  various countries in Southeast Asia  .There is no clarity on the number of impacted employees  and  severance  but  the press release given by the official states that its was much needed to stay relevant with economic changes and is part of long term strategy and visison .

With increasing competition from regional E-Commerce players  Lazada made the tough decision to stream line its workforce . Lazada was facing steep competition from Shopy  and Tiktok shops . The company operates in 6 South Asian countries including Singapore Indonesia Malaysia Philipines Thailand Vietnam etc  Lazada trying to stay competitive in this evolving landscape in the South Asian eCommerce market

With an impending IPO Lazada is  working on improving Marketplace efficiency  and obtain an optimising efficiency while preserving work force moral . The layoff has impacted employees across all level and across all markets . With the vision to transform the workforce into more Agile one and streamline operational efficiency . One of the shocking thing about this layoff is it could closely impact around 30% of the Lazada workers across south east asia  though any official confirmation is yet awaited. This uncertainty has created negative enviornment and keeping employees in a limbo , facing very time  with uncertainty about the future  According to CNBC report  functions including commercial retail marketing will be most impacted by these layoff   .

The layoffs started in the  first week of January  will continue till January 10th  .Employees have been receiving 1:1 meetings invite from the company  with no agenda shared of the meeting . Human Resource Department has reserve the meeting rooms  until next week . Lazada is undergoing a strategic adjustment in coming months  and it will bring more clarity on the company vision and vision and also of the Tencent group It will be highly followed  and will be under lens  as people will be eagerly a waiting to see it’s commitment to the work for transformation and also create sustainable business with more agile workforce in this hyper growth competitive market .


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